Online Video Marketing Program for B2B Companies
The Set-Menu Program for each Business-to-Business Company video is comprised of -
1. Video Production 2. Keyword-Research & Video Optimization
3. Video Distribution Online 4. Video Promotion 5. Video Activity Reporting
PRICING - all prices shown are one-time charges only
Pictorial Video: 60-90 second video using photos, text & announcer, with Online Video Marketing service - $999 – $1299
Filmed Video: 60-90 second video filmed at client’s location, with Online Video Marketing service - $1499 – $1799
Existing Video: our full Online Video Marketing service for a video a client already has - $799 – $999
Custom Video Production: priced on the production requirements to create the video – starting at $3999
Discounts available for 3-Videos Package.
On-going Promotion work to maintain Page One organic links for a video – $99 per month per keyword-term.
PROGRAM DETAILS -
1. Video Production – it starts with getting to know what your business and its specialties are about in order to write a 60-to-90 second script for your initial video, which you approve.
If you have chosen a Filmed Video that we shoot at your location, we come on site for a 1-2 hour filming session. You can speak on-camera as part of the script, but it is not mandatory by any means as many people aren’t comfortable doing this. So we can use an announcer to provide the details we want to get across instead. We have access to hundreds of videographers across the US and Canada to do the filming at any business location in any city or town.
If you have chosen a Pictorial Video that uses photos you provide or we shoot, graphical / animated text plus an announcer and background music, we put it all together and send it back to you for final approval before we begin the Online Video Optimization / Distribution / Promotion process.
2. Keyword-Research & Video Optimization for Search Engines – it is key to remember the end-game here is to get prominent visibility for your business in the links on Page One of Google for the keyword-terms we are after, resulting in phone calls or inquiries from your target market customers who are on Google looking to source your type of services or products.
We understand your business objective for each video you have us take care of, such as an initial ’story of the business’ video, followed by videos about specialty services you perform or promotions you’re going to be running, new product or service introductions or demonstrations, and so on. We then seek out 2 primary keyword-terms to pursue for each individual video. We incorporate these keyword-terms into the title, description and keyword ’tags’ for the video that get indexed by the Google system.
3. Video Distribution Online – we take your finalized video and first post it on a number of video web sites such as YouTube and Metacafe. This means your video will get indexed by the Google system on multiple web sites, which we’ve proved can lead to multiple Page One links on Google for your business. The indexing of your video by Google across numerous places online also adds more weight to your business’s Google Maps listing, helping your business appear higher there.
We will take the same video and help you embed it on your web site or coordinate with your web site services provider to set up a new, fully-optimized web page on your site for each video produced . . . this can result in even more organic link exposure for your business on Google, as well as on Yahoo and Bing. We will help you get your video onto your blog or business Facebook page too if you have one. Same goes for your business’s ’Place Page’ in Google Maps.
4. Video Promotion – we actively promote your new video to help the links to it to show up well on Google. This includes lots of background work such as linking activity for your video across social bookmarking and news sites, as well as in relevant blogs, directories and online forums in your industry. We’ll also set up a plan for you to generate positive viewer comments and reviews on your videos, another key component in generating strong Google visibility for your business.
5. Video Activity Reporting - we provide 1 month of reporting on the Page One Google links generated by your video for your 2 primary keyword-terms. We also provide reporting on the number of views your video has had.
We’ve put client videos online that have been on Page One of Google for their desired keyword-terms for nearly two years now, so the initial 1 month reporting period is to show you things are rolling. After this initial period we can conduct further online promotion work in the background to keep your video ranking on Page One of Google, only $99 per month per keyword-term.
We then encourage you to regularly have additional videos produced in pursuit of other important keyword-terms for your business, helping you to remain highly visible on Google, over and above all additional benefits of online video marketing.