5 Tips for Creating Engaging Clickable Videos
5 Tips for Creating Engaging Clickable Web Videos So how to create effective, engaging clickable video? Read on… 1. Begin with the End in Mind Okay, so this allusion to a notable self-help book gives me away as a self-professed lifehacker. But this statement holds true in this case as well – there is really no good way to utilize clickable video unless you set out to create one. Repurposing existing content is extremely hard to do,... [Read More...]
New Online Video Research
Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry – Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile engagement. Today we’re going to look at their findings on engagement and discovery for online video across brands, broadcasters,... [Read More...]
Why Video Marketing Has Evolved Beyond SEO
“Why Video Marketing Has Evolved Beyond SEO” By Mark Robertson, Publisher ReelSEO.com – based on an interview at the 2011 Video Commerce Summit, August 2011 In my presentation at the summit I intend to take a look at - How video marketing is becoming more of a holistic Internet marketing strategy (rather than just something relegated to video SEO) and what research is supporting this. I’ll go through some examples specifically... [Read More...]
Google organic links are gold & online videos grab them up.
So you know how search engine optimization has always been about trying to get a single web page to get a single highly placed organic link on Google for a targeted keyword phrase? Well now you can generate not just one but sometimes two, three or more additional high organic links for the same keywords by creating and posting a single low-cost video presentation about a business online. Optimized video presentations posted and promoted online add... [Read More...]
Chicago flooring store video still mopping up Page One links on Google.
This video for Century Tile in Chicago has enjoyed an 8-month Page One run on Google for some highly-competitive keyword terms. Go to Google and see how Century Tile has cracked some great exposure . . . Read More →